Piers Morgan has defended himself against criticism for mocking a Chinese TV commercial on Good Morning Britain, a morning talk show in the U.K.
The GMB host was discussing Queen Elizabeth’s grandson Peter Phillips starring in a Chinese ad for Jersey Fresh Milk. The ad shows the queen’s eldest grandchild, and son of Princess Anne, speaking Mandarin via a likely dubbed voiceover.
As the clip showing Phillips speaking Mandarin played, Morgan, 54, mimicked the sound of the Chinese voiceover, saying, “ching chong chang.”
The presenter later defended his actions on Twitter, saying the target of his mocking was a “member of the British royal family” not “Chinese people.” His tweet came in response to a rebuke from former soccer star John Barnes.
During the show, Morgan’s co-host, Susanna Reid, took him to task, saying, “Taking the mickey out of foreign languages is rather 1970s.”
Morgan hit back: “I don’t know the Chinese … People are more worried about me trying to mimic the Chinese language than a member of the royal family trying to flog milk.”
Some viewers reacting on social media branded the TV presenter “shameful” and “offensive..
Little bit offensive there Piers. The 1970’s called, they want thier Chinese stereotype back. Moron. #gmb
— Sarah-Jayne (@karmacomesback) January 21, 2020
Oh @piersmorgan you’re digging yourself a hole man. Why are you mocking the Chinese language on live tv?? Tut tut #GMB
— Ryan Adolpho? (@ryan180680) January 21, 2020
One branded him a “dinosaur,” while another GMB viewer even called for him to be fired over racist behavior.
Within three hours of Morgan’s remarks, U.K. broadcast regulator Ofcom said it had already received 10 complaints.
This is just the latest accusation of inappropriate behavior against Morgan.
Last week he came under fire for telling weather presenter Laura Tobin she looked “hot” and “sexy” in her tight fake leather trousers.
Morgan accused Tobin, 38, of not dressing appropriately and said, “When a female presenter parades herself in skintight leather trousers to do the weather, you are going to get people going, ‘Wow.’
“You deliberately wore them to get people to notice,” he added. “If I call you hot, why is that offensive?”
“Because people don’t want to be objectified at work,” co-host Reid responded, calling his comments “slightly creepy”.
Read more from Yahoo Entertainment:
Want daily pop culture news delivered to your inbox? Sign up here for Yahoo Entertainment & Lifestyle’s newsletter.