Eli Young Band are the new faces of Ford Music’s latest campaign
Written by Lola Rizer on November 5, 2019
ELI YOUNG BAND TEAMS UP WITH FORD MUSIC TO CELEBRATE TEXAS ROOTS
Eli Young Band are the new faces of Ford Music’s latest campaign, which kicked off on Friday. The Texas campaign, which partners the North Texas and Greater Texas Ford dealers, features the group’s new single “Break It In” alongside the Ford 2019 F-150 High Trim. Frontman Mike Eli said, “Growing up, my dad always owned Fords – so they were a staple in our household. He drove a Ford truck for as long as I can remember, and naturally, it was my first truck also. When I was in high school, my dad handed down his Ford Ranger Splash to me, which they only came in purple and yellow. I was lucky enough to get the purple one!” The campaign continues to run for two months across 12 key markets in Texas with promotional content showcasing “Break It In” across a mix of media channels, including streaming audio and video, radio, and social media.